50 years ago today a small event occurred in a small town in a small county in a small country. That event was a wedding, and today Crowvus HQ have been celebrating it. After all, it's safe to say that if this event had never happened, neither would Crowvus! The couple were - of course - our Mum and Dad. Being a family business (if you weren't aware: Crowvus is the creation of three sisters) has so many advantages, and being able to be together for occasions such as these is just one of them. So please do join us in extending congratulations and very best wishes to Mr and Mrs Crow on 50 years of marriage. 💒 50 Years On
Writing Personifications
Most of us talk to people not inanimate objects, or else (in
the case of people like me) we talk to both.
But sometimes inanimate objects are central to a story’s plot. For example, if you’re writing a mystery or
crime novel, your characters want to maintain a certain air of unknown. They will probably become known for the coat
they wear, or the car they drive. As
authors we can throw our readers a hint by personifying these inanimate objects.
When I think of the power behind a good use of
personification, I always think of the parable of the blind men and the
elephant. It’s our human approach which
makes us see things in a certain way – within the confines of our own
understanding.
Metaphors are central to writing this way. Don’t say:
the car had wing mirrors like ears, ready to hear its master’s voice
Instead go for:
the car’s wing mirrors were ears, ready to hear its master’s voice
the car had wing mirrors like ears, ready to hear its master’s voice
Instead go for:
the car’s wing mirrors were ears, ready to hear its master’s voice
Here are a few things about personification:
- That reminds me... Most things remind us of someone, even if it’s a totally obscure link. This is when our minds start to imagine seeing people in things.
- But... personifications don’t have to be linked to real people or characters. Often when we see a face in something, or imagine an object having a mood, it’s not a link to a real person so much as a characteristic.
- The ultimate Red Herring! Your character’s preconceived ideas based on these personifications can throw readers way off the scent. They’re a great tool in thrillers, mysteries and crime novels.

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