One of the great joys about being an independent publisher is that you can make up your own rules for the office. Naturally, a principal rule is: "dogs must be present at all times". So today, we thought we would introduce you to the Crowvus puppies. These three canines have transformed our industry from publishing to puplishing , and the results have all been positive. Meet Orlando Orlando has been with Crowvus since the beginning, making him the founding puplisher. During his long and illustrious career, he has featured in a handful of books, been a poster boy for a Sprocker charity, and sat in on more meetings than we can remember having! Orlando is in his retirement now, which tends to feature long naps and 24hr cuddles. Meet Jess Jess joined the Crowvus team in 2022. She's very much an only girl and has perfected the timely swing from princess to tomboy and back again. Whilst she tries to be helpful, she is a very jealous Jess, and fills most of her Crowvus time dem...
Writing Personifications
Most of us talk to people not inanimate objects, or else (in
the case of people like me) we talk to both.
But sometimes inanimate objects are central to a story’s plot. For example, if you’re writing a mystery or
crime novel, your characters want to maintain a certain air of unknown. They will probably become known for the coat
they wear, or the car they drive. As
authors we can throw our readers a hint by personifying these inanimate objects.
When I think of the power behind a good use of
personification, I always think of the parable of the blind men and the
elephant. It’s our human approach which
makes us see things in a certain way – within the confines of our own
understanding.
Metaphors are central to writing this way. Don’t say:
the car had wing mirrors like ears, ready to hear its master’s voice
Instead go for:
the car’s wing mirrors were ears, ready to hear its master’s voice
the car had wing mirrors like ears, ready to hear its master’s voice
Instead go for:
the car’s wing mirrors were ears, ready to hear its master’s voice
Here are a few things about personification:
- That reminds me... Most things remind us of someone, even if it’s a totally obscure link. This is when our minds start to imagine seeing people in things.
- But... personifications don’t have to be linked to real people or characters. Often when we see a face in something, or imagine an object having a mood, it’s not a link to a real person so much as a characteristic.
- The ultimate Red Herring! Your character’s preconceived ideas based on these personifications can throw readers way off the scent. They’re a great tool in thrillers, mysteries and crime novels.

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