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Puplishing

 One of the great joys about being an independent publisher is that you can make up your own rules for the office. Naturally, a principal rule is: "dogs must be present at all times". So today, we thought we would introduce you to the Crowvus puppies. These three canines have transformed our industry from publishing to puplishing , and the results have all been positive. Meet Orlando Orlando has been with Crowvus since the beginning, making him the founding puplisher. During his long and illustrious career, he has featured in a handful of books, been a poster boy for a Sprocker charity, and sat in on more meetings than we can remember having! Orlando is in his retirement now, which tends to feature long naps and 24hr cuddles. Meet Jess Jess joined the Crowvus team in 2022. She's very much an only girl and has perfected the timely swing from princess to tomboy and back again. Whilst she tries to be helpful, she is a very jealous Jess, and fills most of her Crowvus time dem...
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NaNoWriMo - Your Target Audience

Day 5 - Your Target Audience

 It's Day 5 of NaNoWriMo, and I'm still keeping my word count on target. Ok, so I didn't do well yesterday, but I made up for it today so I'm still on track to finish on the 30th November.
So...your target audience...

From Pexels

You want people to like your writing, don't you? Everyone likes different types of writing but, fortunately for us authors, readers tend to fall into categories. These could be age related (middle grade or young adult) or genre related (fantasy or romance).

 Because readers tend to conform to one of many groups, it makes writing for them a lot easier. If you're writing a romance novel, you should know that people who enjoy reading romance books will be expecting a happy ending, at least for our star couple. If you don't give the reader what they are wanting, this could end in dissatisfied customers or bad reviews.

 When you're writing, think about who you'd like to read your book. I don't mean family and friends. I mean people that you don't know. Think about what they might be like, and what they like to read. You can do this by creating a reader profile, to help you understand what they're expecting from your book.
Create a Reader Profile - answer the questions you think are relevant.

  1. What is their job?
  2. Why do they like to read?
  3. Where do they read?
  4. What family do they have?
  5. How old are they?
  6. What are their hobbies?
  7. What is their socioeconomic status?
  8. What was their favourite subject in school?
Beta Readers

Photo by picjumbo.com from Pexels

Make sure that you get your target audience to be beta readers for your book. Beta readers are people who read the book pre-publication to give their opinion on it. They are a vital component of any book, but especially important for self-publishers.

It's important to make sure that your beta readers are picked from your target audience because those are the opinions that matter.

For more info on Beta Readers, wait for Day 15 "Choosing Your First Reader".


Knowing your target audience will, not only help your writing, but will also really help with marketing. You'll know where to advertise your book and your book launch.

Clemency Crow
www.crowvus.com
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