Crowvus is a small company, and there is no legal requirement for us to produce an annual report. That aside, it's both beneficial and gratifying to recap the year and revisit our aims and goals. It's gratifying because you can celebrate the parts that you got right through the year. And it is so important to take a step back and look at your achievements. In 2025, we sold a record number of books, built the newsletter to a surprising number of subscribers (if you'd like to subscribe to our monthly newsletter, then head over here !) and we had a phenomenal number of entries for the Crowvus Ghost Story Competition. Wow! What a year 2025 turned out to be! It's beneficial because it helps you gain an understanding of the business. Because of the records I insisted on keeping through the year, I now know the percentage of our readers who shop at Amazon, and percentage who prefer paperbacks to ebooks, and the country where we sell the most books. All of this information we...
In the beautiful photo album that my mum and dad gave me for my 21st birthday (although I should give an extra grateful nod to Mum, as I’m quite sure she put it together!), there is a single sheet of paper.
It’s that thin, cream coloured paper which looks almost like it’s what people print receipts on and, with the passage of time or just the poor quality printing, you have to squint slightly to make out what is printed on it.
It is, in fact, the oldest of my stories. A wonderful little story about Vikings, which includes fabulous lines such as:
- “I used to be a warrior but I am a busy man.” Olaf gasped. “You are strong, but not in wisdom.”
- (Thora) relized that her mother was pushing them into the lavortry (which was only a hut with a hole in) and away they went.
- “Where is she? inquired Thora. That was the question that was most used.
I would have been about seven when I wrote the story, a year or two younger than the children I am teaching at the moment. I remember writing another one about someone who grew up and went away to university, where I mixed up the words “sure” and “sore”, leading to a lot of hilarity from my eldest sister.
It is easy to look at the poor story as a cautionary tale: Here There Be Dragons, And Really, Really Awful Writing.
But, to be fair, it was written by a seven-year-old.
I take the same approach when I redraft something for the first time. All I’m bothered about in the beginning is having a story down on paper. Once that’s done, I’ll sometimes hand it on to two of my sisters for reading, then I’ll attack it viciously with a coloured pen. I love pens. This morning, I bought a set of purple, pink and blue pens from Tesco for only 38p. Bic no less! It made my day!
I usually keep that first draft somewhere, hidden away, in case (of course) I ever become famous and can sells it for millions. I wonder if JK Rowling has a pen-riddled draft of Harry Potter and the Philosopher’s Stone, where the writing is almost unrecognisably bad but the plot and characters show the skeleton and sinew of the story.
I haven’t got the heart to scribble all over the two page story about Olaf and Thora. They are characters of innocence and they don’t deserve a nearly-thirty-year-old to attack them with bright pink comments about how bits don’t make sense and where-on-earth-did-that-character-come-from?!
Matthew and Alexander, however, which I finished back in February, has no such excuse. It just has to wait until I have time to burn it with the Editing Pen so that, like a phoenix, it can rise from the ashes and become something beautiful.
Or that’s the theory, anyway.



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